
Snacks 22: Inbound Buying Experience - Process, People, Technology
Stacking Growth | The B2B Marketing Podcast
Streamline Customer Data Collection for Quicker Sales Conversion
To improve conversion rates, streamline the customer data collection process by minimizing form fields on the website to gather only essential information. Use technology to automate data retrieval and only pass qualified leads, based on agreed criteria, to a more experienced sales team for faster conversion into late-stage pipeline. Internal testing and optimization can help refine this process over time.
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