2min snip

WorkLife with Adam Grant cover image

How to fight prejudice with Betsy Levy Paluck

WorkLife with Adam Grant

NOTE

Understanding the Dual Nature of Prejudice

Prejudice can manifest in two distinct forms: love prejudice and hate prejudice. Love prejudice refers to a positive prejudgment about individuals who share a common group affiliation, fostering an initial sense of goodwill. For example, alumni of the same college often view one another more favorably, despite having no personal connection. In contrast, hate prejudice involves negative judgments characterized by distrust, resentment, and hostility based solely on group membership. This duality indicates that our inclination to categorize and swiftly assess people and situations can lead to both positive and negative outcomes. Love prejudice can inadvertently fuel hate prejudice when individuals feel more positively towards their group and disparaging towards those outside of it. Thus, while the categorization process aims to simplify our understanding of the world, it can give rise to complex social dynamics rooted in both inclusivity and exclusivity.

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