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Economist Podcasts cover image

The Intelligence: Indonesia’s election, more TikTok than tick-box

Economist Podcasts

NOTE

Age is no barrier to reaching young voters

The 72-year-old political candidate Propose to Bianto has successfully rebranded himself with young voters through viral TikTok campaign videos, despite his lackluster dance skills. His videos show him dancing, raising his arms, shaking his hips, and even stripping off his shirt and waving it around, generating significant enthusiasm among young people ahead of Indonesia's national election.

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