The Koe Cast cover image

How To Create Your Niche Of One (In 4 Steps)

The Koe Cast

Evolve Beyond the Niche: Embrace Broader Opportunities

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Building a specific audience is beneficial for attracting clients, but it is equally valuable to evolve and leverage broader interests to create digital products, businesses, and networks. Engaging deeply and authentically with diverse topics can enhance the enjoyment of the process and lead to better outcomes. There is a misconception that posting about varied interests jeopardizes a brand or business; in reality, significant impressions on content do not equate to guaranteed client conversion. If an audience isn't converting into clients immediately, it's normal; the goal of content creation is to guide potential clients from initial exposure to eventual purchases over time. Upskilling in persuasion and marketing is essential if leads are not aligning with business offerings.

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