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The Google Ads Podcast cover image

Don’t Forget Keyword Management for Google Ads Success

The Google Ads Podcast

NOTE

Google's Competitive Bidding Strategies

Google tends to fill ad placements with low competition, even if it means bidding on keywords that haven't performed well for you to drive up competition. By having more bidders in the auction, Google can maximize the bid amounts and increase its commission on clicks. This highlights how Google prioritizes its financial gains over yours in keyword management, as seen in an e-commerce account specializing in religious materials.

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