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Rethink Scarcity to Lower Costs
Rethinking traditional approaches to drug pricing can significantly reduce costs. The concept of 'cost plus' emphasizes the need for radical transparency in the pharmaceutical industry, allowing consumers to understand pricing structures more clearly. Scarcity often drives up drug prices, but by making scarce drugs more available and adopting transparency measures, there's potential to not only lower prices but to radically shift industry norms. If extremely high price increases are possible, then substantial price reductions can also be feasible.