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Lenny's Podcast: Product | Growth | Career cover image

Building Anchor, selling to Spotify, and lessons learned | Maya Prohovnik (Spotify’s Head of Podcast Product)

Lenny's Podcast: Product | Growth | Career

NOTE

Lessons Learned from Launching a New Podcast App

Building a new app was a scary and uncertain process, but as soon as version 2.0 was launched, user numbers skyrocketed. The app became a replacement for traditional podcasts and attracted a diverse user base. The lesson learned was to focus on the majority rather than just the vocal minority. When creating a platform for everyone, it's important to let go of ideas that don't meet the needs of the target audience.

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