ref:AI x Unsolicited Feedback Presents Strategies To Beat The AI S-Curve w/ Andrew Chen
Unsolicited Feedback
The Evolution of Product Strategy on the Adoption S-Curve
Product strategy evolves along the Adoption S-Curve starting with the 'it works' phase where even basic functionality generates excitement and spread. As products progress, differentiation shifts from functionality to design and branding. There are three main phases: novelty, functionality, and brand/aesthetic differentiation. Currently, AI is in the novelty phase, where basic functionality is still awe-inspiring. However, as the market matures, novelty fades, and the focus shifts to more sophisticated features to maintain user engagement and excitement.
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