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**Every successful organization aligns everyone to row in one direction **
Organizations must recognize that technology can change the methods of delivering services but should not confuse their core product with the means of delivery. History shows that companies like Kodak failed because they lost sight of their true business—photography—by focusing on cameras and film. Successful businesses, like Bloomberg, pivoted from hardware to prioritize data and analytics, illustrating the importance of understanding the essential purpose behind what they offer. To sustain success, all members of an organization must align towards a common goal, emphasizing growth through customer service.