Jim Weber: CEO of Brooks Running and Author of Running with Purpose
Guy Kawasaki's Remarkable People
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The Right Shoe Matters
We're selling premium products and gear. The right shoe for me isn't necessarly the right shoe for you. Our shoes really start around a hundred dollars in our best sellers, or in the one 31, forty and we go all the way up to one 60 to 200 dollars. But of the major brands, we have the highest average price by far,. Because we don't do mid and low priced shoes. So when you put all that together, we're a premium brand, and so we want em presented in a premium way.
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