2min snip

Founder Real Talk cover image

Dani Grant, Co-Founder and CEO of Jam.dev, on Building and Iterating a Sticky Product

Founder Real Talk

ANECDOTE

Jam's Retention Metric

  • Jam.dev's founders initially struggled to find the right product-market fit for their debugging tool, as they were creating a novel solution.
  • They focused on retention as their key metric, tracking weekly usage of alpha users in a spreadsheet.
  • "High-frequency users" (those using Jam three out of four weeks) became their North Star metric, combining growth, engagement, and retention.
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