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Dani Grant, Co-Founder and CEO of Jam.dev, on Building and Iterating a Sticky Product
Founder Real Talk
Iterating Towards Success: The Process Behind Building a Startup
The founders had a vision and conducted customer interviews to identify a problem they wanted to solve. They recognized that building a product solution for this problem would require experimentation and iteration. The key metric they tracked was retention, looking for streaks of users consistently using the product. They knew they were onto something when they had two teams with 19-week streaks. Retention remains their most important metric, measured by high frequency users rather than weekly active users. This metric reflects user growth, engagement, and retention, making it a harder metric to grow.
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