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Founders cover image

#327 Ted Turner

Founders

NOTE

How to Bet on the Medium That Will Grow the Fastest

The owner of the biggest outdoor billboard and advertising company in the area uses unsold ad inventory to promote their radio station. This innovative approach increases listenership and revenue, allowing them to expand into other media industries. The owner believes in transferring successful ideas between industries and betting on the medium with the fastest growth, which led them to focus on TV instead of radio.

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