The importance of having difficult conversations and possessing strong convictions in business decisions is crucial. Avoiding such conversations is often attributed to a reluctance to admit the possibility of being wrong. People who shy away from these discussions typically lack strong convictions and fortify their opinion with selective data. It is essential to engage in challenging dialogues and be open to the idea of being wrong to make well-informed decisions.
Conflict with trust is the pursuit of truth or the best idea. Too many teams, families and friends stop short of the best answer because they "agree to disagree." Pat and Cody suggest a different approach - convince or be convinced.