Words Shape Reality

The concept of the domino theory illustrates how a simple idea can justify significant actions, such as war, by creating a vivid mental narrative. The effectiveness of a 'microscript' lies in its capacity to resonate with the audience, making complex notions relatable. Sharing ideas, like brand stories, invites feedback, enabling the identification of impactful messages that people instinctively repeat. This process highlights the importance of testing narratives to uncover the words that truly connect with the audience's experience and understanding.