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"Healthcare Is a Handmade Luxury Good" | Ro Co-Founder and CEO Zach Reitano
The Heart of Healthcare | A Digital Health Podcast
Patients Must Be Customers for Effective Healthcare
The healthcare system often fails to prioritize patients as customers, limiting innovation and improvement. When patients are considered customers, healthcare providers must focus on competing in terms of cost, quality, and convenience, leading to better outcomes. In sectors where patients actively engage as customers, improvements are observed in both quality and affordability. However, not all situations allow for this dynamic; emergencies often prevent price shopping and negotiation, illustrating that while healthcare is often seen as unique, truly customer-centric instances may be more common than perceived.
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