
339 - Starting and Scaling a Web Design Business Today (my interview from the Agency Growth Podcast)
Web Design Business with Josh Hall
Proactive Strategies for Web Design Agencies and Advice for Newcomers
Agencies should proactively manage clients' marketing strategies during seasonal downturns by preparing content plans in advance, such as developing blog content and customer case studies that can yield results when marketing budgets increase. Establishing a solid foundation in web design allows for effective integration of marketing efforts. New web design professionals should prioritize mastering design tools like Divi or similar platforms by engaging with beginner courses or tutorials to gain confidence in building websites. They should practice by replicating effective designs to enhance their skills, focusing on colors, fonts, and layouts, which fosters greater understanding and creativity. After grasping the basics of design, newcomers should pay attention to messaging, copywriting, SEO, and site optimization to create a well-rounded digital presence.