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Vanessa Gennarelli: Surviving Change at Work

Design Better

NOTE

Aligning with Company Mission Changes Over Time

The company's mission evolves as the organization grows, leading to potential misalignment with early adopters. To align with the changing mission, individuals can consider two types of purposes - the big 'P' purpose related to grand missions like environmental sustainability, and the small 'P' purpose focusing on personal contributions within the company. It is crucial to be aware of the company's life cycle to avoid mission drift during hyper growth phases. By surrounding oneself with individuals who share similar values and perspectives, such as those found in the books they read or people they follow, alignment with the evolving company mission can be maintained.

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