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The 5 Key Components of a Killer Offer
The Jason Fladlien Show
Eliminate Excuses through Risk Reversal
A traditional money-back guarantee may not be enough for customers who might still lose money if they cannot resell the product. By offering to buy back the customer's business if they are unable to succeed, businesses can eliminate the security blanket of excuses and motivate customers to take action. Implementing a risk reversal strategy can demonstrate to customers that it is more costly not to make a purchase, encouraging them to overcome their excuses and make a buying decision.
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