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Advice Line with Jim Koch of Boston Beer Company
How I Built This with Guy Raz
Capitalizing on Brand Momentum
Successfully raising capital for a new brand gaining national traction in retail requires a deep understanding of the brand's origins and story. Entrepreneurs should focus on articulating the personal journey and motivation behind the brand, as this connects with potential investors and elevates the brand's narrative. Engaging stakeholders through storytelling not only showcases the brand's value but also builds a compelling case for support and investment.
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