Discovering Your Core Idea: Aligning your Head, Heart and Wallet

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Having a core idea is essential as it allows you to orbit around a central theme that resonates with who you are. By aligning what your head, heart, and wallet want you to write about, you can uncover a core idea that you won't tire of. This core idea feels expansive internally but is specific and clear to the outside world. Rather than aiming for a niche, focus on discovering the niche of yourself, as other niches can be limiting and make you feel constrained in publishing content. It's important to create a space for exploration by finding your core idea and avoiding the trap of aiming at a niche that may not align with your true self.

“I’m not writing for you.”

This was Paul’s response to a scathing critique that came early in his writing career. Since then, Paul’s book, The Pathless Path, has sold over 50,000 copies and has spurred thousands of writers to forge their own path forward — scathing critiques and all.

Writing isn’t about building the biggest readership possible. It’s about connecting with the readers who care. It’s about broadcasting a signal for the kinds of people you want to attract. And in this episode, you’ll learn how to find these people.

Paul shares his story from corporate cog to free-spirited wanderer, from blogger to author, from intellectual loner to leader of a thousands-strong community. Flow. Space. Surprise. The joy of finding out. These are just a few phrases Paul uses to describe how he writes.

So, what about you? Who are you writing for? If you’re ready to write with a heart on fire and find the people who care, this episode is for you.

SPEAKER LINKS:

Website: https://pmillerd.com

Twitter: https://x.com/p_millerd

Instagram: https://www.instagram.com/pathlesspaul

Substack: https://substack.com/@paulmillerd

Linkedin: https://www.linkedin.com/in/paulmillerd/

Book: https://amzn.to/4aBxEUZ

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