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Ep. 241: The Virality Trap
Deep Questions with Cal Newport
**Release Content on Your Own Platform, not Twitter **
Releasing content on your platform offers numerous advantages over using platforms like Twitter, especially considering the diminishing appeal of virality. Creative professionals are encouraged to focus on creating high-quality content and building a loyal audience on their own platform, whether through text or audio formats. By cultivating a dedicated following, viral moments can further enhance audience growth within the creator's ecosystem. It is vital to resist the temptation of platform monopolies that prioritize attention and profit, instead of fostering genuine audience engagement and quality content production.
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