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Staying in Your Circle of Competence and Concentration
Staying within your circle of competence enables you to speak confidently on the things you have done and not be affected by comments from others. Getting stung outside of your circle of competence teaches you to stay within the few things that you know. It's important to concentrate on the format that you understand initially before expanding out, and do whatever works for you. The speaker's book offers a meta demonstration of the ideas in the book as proof that the ideas have worked. The $100 million leads book focuses on the meta concept of advertising and how to get leads, with the speaker using various methods of advertising to promote the book and prove that all eight methods work.