Innovation is a critical aspect for business growth as shown by Amitec's success, with 25% of their sales coming from products released in the last three years. Amitec follows a growth model that emphasizes new product development, investing about 6% of sales into research and development. This investment in innovation sets them apart in their niche markets and ensures they maintain a dominant position, a strategy they believe is essential for sustainable growth and to counter competition in the market.

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