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S9 E11: Perfect Unicorn Business: DTC Framework (with Ryan Babenzien, CEO and Co-founder of Jolie)
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Embrace E-commerce to Combat Inventory Inefficiency
Fashion brands face significant inefficiencies due to the necessity of managing unsold inventory, which is exacerbated by the long lead times in designing products for future seasons. Trends evolve rapidly, making it difficult for brands to predict which items will resonate with consumers by the time they reach the market. In an evolving retail landscape, focusing on e-commerce can enhance overall business efficiency. While direct-to-consumer (DTC) models may have disadvantages, e-commerce remains a vital channel, particularly for brands seeking to adapt and thrive, leading to growth and better inventory management.
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