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The Future of Data Storage in the Cloud
Enterprises were initially hesitant to move their data to the cloud, similar to early adopters like Snowflake and Goldman Sachs. Snowflake's success with Capital One, by accommodating their specific needs for data security and control, led to the development of virtual private Snowflake. This evolved to become the basis for business-critical products. Snowflake is now adapting its architecture to meet the needs of customers with the highest security requirements, aiming to support running inside the customer's VPC. Snowflake's approach highlights the importance of customer feedback and learning from their specific needs.