4min snip

The Espresso Hour cover image

Why The Boring Work Is Your Moat

The Espresso Hour

NOTE

The significance of small data points in business growth

Recognizing small data points, like getting the first EC subscriber from YouTube, plays a crucial role in business growth. These small wins, such as making the first sale or gaining an email subscriber, validate efforts and drive motivation. They act as reinforcement for desired behaviors leading to business growth. Linking business growth directly to key metrics, such as email subscribers to EC, helps in predicting and achieving growth goals. Leveraging strategies like turning educational email courses into YouTube videos creates a flywheel effect, driving traffic and growth on multiple platforms. Building sustainable systems, rather than focusing on virality, ensures long-term success and continuous growth in business operations.

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