Clarify Your Message with Three Simple Steps: the 3x3x3 Method

Clarify communication by using the 3x3x3 method, which involves identifying three key results that your customers desire, three characteristics of your ideal buyer, and three potential objections they may have to purchasing. The first step is to determine the three most important outcomes that your service or product delivers to the customer, such as increased revenue or improved conversion rates. Next, outline three specific traits of your target audience, including their industry, revenue size, and number of employees. Lastly, recognize three common reasons that may prevent these individuals from making a purchase, such as concerns about cost, trust, or internal changes. Ensure that all nine of these elements are addressed in your messaging across various platforms, such as your homepage, sales pages, and pitches. By confirming that these critical aspects are covered, you can significantly enhance the effectiveness of your communication and be well-positioned to connect with your audience, ultimately achieving higher customer engagement and success.