23-Pricing mastery with Jake Cohen from Step by step BNB.
The Co-Host Bros
Balancing Occupancy and ADR Strategy
The strategy involves maintaining a higher occupancy than the market while aiming for the same ADR as the market. This is achieved by setting higher ADR than competitors during peak seasons and lower ADR during off-peak times to boost occupancy. Tailoring services to individual clients includes using onboarding spreadsheets to gather property details.
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