Invest Like the Best with Patrick O'Shaughnessy cover image

Doug Leone - Lessons from a Titan - [Invest Like the Best, REPLAY]

Invest Like the Best with Patrick O'Shaughnessy

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The Merchandising Cycle in Go to Market Strategy

The key to a successful go-to-market strategy lies in the 'merchandising cycle', which starts with product management and extends to product marketing, demand generation, and sales. Effective positioning, storytelling, and concise language are vital components of this cycle. Any break in this cycle can negatively impact sales performance.

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