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#19 Becoming Steve Jobs

Founders

NOTE

Simplicity in Negotiation Yields Success

Reaching a critical agreement in negotiations can be defined by simplicity and focus on essential goals. In a pivotal moment for Apple, Steve Jobs streamlined complex negotiations with Microsoft by reducing demands to two clear priorities: a commitment for five years of Microsoft Office for Mac and a significant investment in non-voting shares. This clarity contrasted with previous, convoluted negotiations led by others, showcasing that direct communication can lead to swift resolutions. Furthermore, the pursuit of artistic endeavor is emphasized through the lens of risk-taking and redefining personal success. True artists continue to challenge themselves and embrace the possibility of failure, reflecting on personal values and motivations. Jobs exemplified this by prioritizing passion over fear of failure, indicating that personal fulfillment often lies in the pursuit of one's true calling, regardless of the outcome.

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