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S9 E5: The State of DPA: Why and How It’s Growing (with Dan Pantelo, Founder of Marpipe)
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Optimize Your Source Feeds for Effective Learning
Uploading new source feeds directly to platforms like Meta can lead to significant mistakes as the learnings accumulate at the feed level. Every ad run from that original catalog demonstrates learning similar to how a pixel operates, highlighting the importance of managing source feeds strategically to enhance effectiveness.
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