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Notion’s Head of Marketing on building a growth marketing engine at a PLG company — Rachel Hepworth

In Depth

NOTE

Identifying Leading Indicators for Valuable Users

Understand the leading indicators that identify valuable users/nLook for the soonest earliest signals that indicate higher likelihood to become customers/nExamples of valuable signals at Notion include inviting a second person to your team or editing a doc within a day of signing up/nUsers who sign up with a professional email address are more likely to convert into customers

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