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TikTok's CEO on its future -- and what makes its algorithm different | Shou Chew | TED Tech
TED Business
TikTok's unique value proposition for user discovery and success
TikTok's algorithm leverages machine learning to show users content they like, providing an opportunity for everyday individuals to be discovered based on their talent. The platform has enabled people like Kaby, a factory worker from Senegal, to gain 160 million followers by showcasing his talent and creativity. This illustrates that TikTok offers a liberating platform where talent is valued and has the potential to lead to success, regardless of background or connections.
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