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NBA media rights and ratings, hot start for Stanley Cup, Howie Schawb and the WNBA
Sports Media Watch Podcast
Surprising viewership numbers in current NBA television deals
The opening weekend viewership for the current NBA television deals in 2024 averaged 3.77 million viewers across all games, which is a significant increase compared to the early 2000s where the numbers were consistently under 3 million. This rise in viewership is surprising given the common narrative around NBA viewership decline. Factors like out of home viewing and population growth over the past 20 years have contributed to this notable increase in viewership numbers.
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