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The Daily cover image

The Billionaires’ Secret Plan to Solve California’s Housing Crisis

The Daily

NOTE

Transformation through Transparency and Engagement

When the story is revealed, the secretive company rebrands itself as California Forever, becoming transparent and accessible with open offices and billboards promoting their new name. They start engaging with the community in discussions about their project, aware that the county law requires a vote from the people for the city's construction.

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