Clearer Thinking with Spencer Greenberg cover image

Aligning society with our deepest values and sources of meaning (with Joe Edelman)

Clearer Thinking with Spencer Greenberg

NOTE

Exploring the Gap Between Market Promises and Deep Customer Needs

Businesses often struggle to tap into customers' deeper motivations and values during quick transactions, missing out on a potential money-making opportunity. Advertisements frequently promise to fulfill deep needs like community connection and self-expression through generic products, leading to customer skepticism and unfulfillment. There is a market failure where non-customized products cannot meet customers' deep needs, reflecting the need for better market structures to support customization. Similar to the evolution of medicine with the introduction of health insurance, additional structures like auditing, insurance, and reviews are crucial to address market failures and allow businesses to effectively cater to customers' deep needs.

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