Simplifying Business Plans and Focusing on Lead Measures

A successful real estate agent, Sandy, doubled her business in a year by simplifying her business plan and focusing on lead measures. She transformed her elaborate business plan into 11 daily activities, including prospecting for four hours, scheduling three appointments, going on to and listing one, and signing one contract every day. By tracking these activities weekly, she was able to double her sales from 125 to over 250. This transformation did not involve mindset or skill training, but solely focused on lead measures and essential activities that move the needle. The key metrics used to track progress were the number of conversations, appointments set, appointments gone on, and new people added to the database. By focusing on these simple and impactful activities, Sandy was able to significantly grow her business.