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#151 CEO Outreach, Manny Medina: 10M or Die
Grit
The Importance of Establishing a Winner-Takes-All Standard
History shows that in software businesses, it's usually winner takes all, with enterprise buyers choosing the best of breed. The goal is to become the standard in the industry, as the standard bearer will attract the majority of customers and establish themselves as the winner. The burden of the winner is to convince the world of the need for their product and move the category forward.
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