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#294 – Tony Fadell: iPhone, iPod, and Nest
Lex Fridman Podcast
How Do You Know Whether an Idea is Brilliant?
The insight is about spotting a brilliant idea and the wisdom gained from the process. The key is to focus on solving a pain for the customer, not just a pain, and providing a 'pain killer.' This moves the idea from being a mere 'vitamin' to an emotional superpower for the user. The insight emphasizes the importance of understanding the customer's pain and joy, as well as the tendency to habituate away from pain. It also highlights the need to recognize that what may seem normal or natural could actually be a source of pain, and removing such constraints can lead to a better way of living.
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