Be Authentic: Break the Rules, Own Your Space

➡️ Study industry patterns to understand what works.

➡️ Identify what feels uncomfortable or inauthentic. >"...what doesn't sit right with me..."

➡️ Break the rules that don't align with your brand. >"...a training needs to be probably an hour and a half with a 35 minute sales pitch I'm like I'm not fucking doing a 35 minute sales pitch..."

➡️ Embrace your unique approach and let it set you apart.

➡️ Create original content; don't copy others. >"...your content doesn't need to look like other people's content..."

Key Takeaway: Authenticity is your competitive advantage. Own your space!