The Different Types of SaaS Marketplaces | 2min snip from Lenny's Podcast: Product | Growth

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Thinking beyond frameworks | Casey Winters (Pinterest, Eventbrite, Airbnb, Tinder, Canva, Reddit, Grubhub)

Lenny's Podcast: Product | Growth | Career

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The Different Types of SaaS Marketplaces

SaaS marketplaces can be categorized into two types. First, there are SaaS businesses that have an existing customer relationship and deal directly with the customer's customers. This makes it easier as there is already brand recognition. On the other hand, there are SaaS tools like Stripe that process transactions in the background without the customer's knowledge. The second element is that the marketplace needs to provide a reason for customers to transact with multiple suppliers. This can be achieved through selection or standardization. Marketplaces that have a wide selection or offer standardized services tend to succeed. Ultimately, a marketplace is defined by its ability to drive demand to supply, and its primary value proposition is bringing extra business to the suppliers.

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Casey Winters is a longtime and legendary advisor and operator. He’s worked with companies like Airbnb, Faire, Canva, Whatnot, Thumbtack, Tinder, and Reddit and until recently was the Chief Product Officer at Eventbrite, where he managed the PM, design, research, and growth marketing teams. Before Eventbrite, he led growth and product teams at Pinterest and Grubhub. In today’s episode, we discuss what Casey calls the “zero interest rate phenomenon” product manager and how to avoid becoming one. He provides valuable insights on thinking outside popular frameworks, shipping products efficiently, and avoiding overreliance on user research. We explore the three types of network effects, how to leverage them, and how to break someone else’s network effect. Finally, Casey shares his contrarian approach to interviewing product managers and his thoughts on the future of PM roles with AI.

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Find the full transcript at: Zhttps://www.lennysnewsletter.com/p/thinking-beyond-frameworks-casey

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Where to find Casey Winters:

• Twitter: https://twitter.com/onecaseman

• LinkedIn: https://www.linkedin.com/in/caseywinters/

• Blog: https://caseyaccidental.com/

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Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• Twitter: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/