Akimbo: A Podcast from Seth Godin cover image

The great pretender (E)

Akimbo: A Podcast from Seth Godin

NOTE

Investing in Innovation Before Certainty

When approaching high-profile individuals for investment in innovative ideas, focus on emphasizing the importance of the work being done and the need to cut through bureaucracy to drive change. Highlight that many people prefer to invest in proven concepts but stress the significance of taking risks and pushing boundaries for progress. Encourage them to support the idea itself rather than waiting for a guaranteed outcome, as innovation often involves uncertainty and a willingness to embrace new approaches.

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