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Japan Scalers | Episode 11: Scaling DiDi in Japan with Eric Wei
Scaling Japan Podcast
Diversify Revenue for Sustainable Growth
Creating a sustainable economic model requires introducing additional revenue streams rather than solely relying on existing ones. Expanding into advertising, for instance, can generate significant income and allow for more extensive marketing campaigns. It's crucial to innovate by building new products on top of existing offerings, as this can enhance resource pooling within the business. Attention to market-specific unit economics is essential, as different markets exhibit diverse pricing structures. Being proactive and responsive to market needs can lead to successful adaptations and new business opportunities.
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