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Whole Foods founder John Mackey doesn’t follow business plans
WorkLife with Adam Grant
Shaping Consumer Preferences by Understanding What's Possible
Identifying consumer preferences can involve creating them through disruptive or transformative possibilities/nCustomers may not be good at envisioning solutions, but they are good at identifying problems and sources of pain
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode