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Dan Koe & Dickie Bush On One-Person Businesses, Creative Workflows, and Lifestyle Design

The Koe Cast

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Build Identity by casting votes, Buidling Identity Lists

Creating an identity list can effectively facilitate behavior change by connecting desired self-perceptions with tangible actions. By setting aspirational goals, individuals can define the characteristics and actions required to align with their desired identities, such as aiming to work four hours a day. Documenting both small and significant actions related to these goals generates a growing collection of evidence that reinforces the desired identity. This practice not only tracks progress but also leverages the psychological reward of noting achievements, driving motivation and commitment to the change.

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