E022 - Reece Wabara: Professional Football to £100m Fashion Brand
First Things THRST
The Changing Landscape of Influencer Marketing and the Importance of Retail Presence
Influencers are expensive and less effective now, causing a decline in reach. Retail expansion has been the main driver of growth, with luxury shopping still preferred in-person. Investing in store locations helps build brand perception and generate revenue. However, relying too much on influencers can be risky, as turning off marketing leads to revenue dips. This brand heavily depends on social media presence.
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