The success of building products was influenced by the founders being former practitioners who sketched out the roadmap for the next few years. They leveraged their experience and insights gained from peers in the industry like GitHub, Slack, and Stripe who were solving similar infrastructure problems. Recognizing the common patterns, they decided to build open source tools with a strong emphasis on developer advocacy and DevRel. For the initial four years, the focus was on open source adoption, with some customer support, before introducing commercial versions in 2016 and 2017 for Vault and Terraform respectively.

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