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Creating for Others' Benefit
People often assume that what fascinates them will also intrigue and benefit others, but this is not always the case. The speaker believes creative work should have the potential to benefit someone else, as creating solely for oneself seems like an inefficient use of time and skills. The speaker and Jim Berry found that high levels of intrinsic motivation may not necessarily lead to expected levels of creativity, challenging the longstanding belief that curiosity and passion should result in cognitive flexibility and positive emotion.