
How "The DTC Guy" Makes Marketing Simple
Shopify Masters
Engage and Test: The Path to Market Entry
To effectively break into a market, actively reach out to influencers and writers by offering samples of your product in exchange for reviews. This approach mirrors traditional networking methods, emphasizing personal engagement. Additionally, allocate a marketing budget of approximately $1,000 a day to conduct meaningful tests, although starting with $500 can also be viable. This structured spending aids in effectively gauging the potential of your advertisements.
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