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Managing Digital Disruption and the Three Horizons Strategy
Companies must manage digital disruption by simultaneously focusing on the old, the now, and the new. The power of Moore's Law and the accelerating rate of technological expansion present a challenge for companies that usually change at a linear pace. Transformation programs need to keep up with the rapid pace of technology. Research revealed that successful companies were managing against three horizons simultaneously: the old, the now, and the new. This approach contrasts with merely using a near and far-term outlook. By focusing on the past and understanding the dynamics of businesses as dogs, cash cows, or stars, companies can make informed decisions and avoid sentimental attachments that may hinder economic sense.